Remarkable for its scope and erudition, Jorge Arditi's new study offers a fascinating history of mores from the High Middle Ages to the Enlightenment. Drawing on the pioneering ideas of Norbert Elias, Michel Foucault, and Pierre Bourdieu, Arditi examines the relationship between power and social practices and traces how power changes over time.
Analyzing courtesy manuals and etiquette books from the thirteenth to the eighteenth century, Arditi shows how the dominant classes of a society were able to create a system of social relations and put it into operation. The result was an infrastructure in which these classes could successfully exert power. He explores how the ecclesiastical authorities of the Middle Ages, the monarchies from the fifteenth through the seventeenth century, and the aristocracies during the early stages of modernity all forged their own codes of manners within the confines of another, dominant order. Arditi goes on to describe how each of these different groups, through the sustained deployment of their own forms of relating with one another, gradually moved into a position of dominance.

Consumption as a field of cultural studies overlaps with theories of postmodernism, the social construction of self, commodification in late capitalism, and the role of mass media in daily life. New forms of consumption such as those facilitated by cyberspace, themed environments, the commodification of sex, and the increasing role of leisure in society all play new and interesting roles in daily life that combine consumerism with the most contemporary social forms. This collection of essays examines the recent ways in which consumerism has been approached by cultural studies with special emphasis given to these and other newly emerging topics. The book is divided into three parts. The first part provides a theoretical overview of consumption studies dealing with classical and more contemporary approaches in light of the debate between advocates and critics of postmodernism. In this section there are papers on McDonaldization, tourism and cultural studies, and the Theory of Shopping. The second part emphasizes empirical studies of the commodification process. Papers address the transformation of women s bodies and the mass commodification of milk, the creation of the toddler as a subject and the commodification of childhood, the commodification of sports, and the commodification of rock music. The third section of the book explores new forms of consumption on a more detailed and concentrated level. Papers in this section include the rise of sex tourism as a global industry, the commodification of the sacred, and the emergence of new consumer spaces in the city. An introduction by the editor delineates the advantages of his approach to new forms of consumption based squarely in the emerging issues of cultural studies, debates transcending postmodernism, and the society of the spectacle.